| dc.contributor.author | SAHU, HARSH (supervisor) 19GSOB1010019 | |
| dc.contributor.author | GUPTA, HARSH (19GSOB1010174) | |
| dc.date.accessioned | 2022-11-10T06:55:33Z | |
| dc.date.available | 2022-11-10T06:55:33Z | |
| dc.date.issued | 2021-04-01 | |
| dc.identifier.uri | http://10.10.11.6/handle/1/10485 | |
| dc.description | Telemarketing is an interactive process between a firm and its customers that elicits a reaction
through a variety of media and tactics. It's the art and science of making the appropriate offer
to the right people at the right time, as well as tracking and fulfilling their product or service
requests. Telecommunications, banking / financial services, insurance, mail order / catalogues,
travel and tourism, charity / non-profits, and publishing are just a few of the industries that use
telemarketing. Telemarketing is a more common technique of direct marketing used by
businesses to reach out to clients, in which customers and salespeople communicate over the
phone. | en_US |
| dc.description.abstract | Telemarketing is the practice of selling products or services directly to potential
customers through the phone or the Internet. The primary advantage of
telemarketing for business promotion is that it allows you to quickly assess your
customers' interest in your products or services. You can also do the following
things with it: give a more personalized and interactive selling experience A
structured closed ended questionnaire was used to obtain primary data from 100
female customers for this study. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | BUSINESS ADMINISTRATION | en_US |
| dc.title | A Study on Consumer Perception towards Telemarketing: Special Reference to Female Consumers | en_US |
| dc.type | Thesis | en_US |
