A Study on Consumer Perception towards Telemarketing: Special Reference to Female Consumers

Abstract

Telemarketing is the practice of selling products or services directly to potential customers through the phone or the Internet. The primary advantage of telemarketing for business promotion is that it allows you to quickly assess your customers' interest in your products or services. You can also do the following things with it: give a more personalized and interactive selling experience A structured closed ended questionnaire was used to obtain primary data from 100 female customers for this study.