| dc.contributor.author | Dey, Tanuj 19GSOB1010209 | |
| dc.contributor.author | Gaur, Himashi Superviser | |
| dc.date.accessioned | 2022-10-20T04:49:23Z | |
| dc.date.available | 2022-10-20T04:49:23Z | |
| dc.date.issued | 2022-06-01 | |
| dc.identifier.uri | http://10.10.11.6/handle/1/10332 | |
| dc.description | The retail industry significantly plays a major role in determining
and developing different countries’ gross domestic product (GDP).
As an industry, retail is considered as a crucial employing source .
The retail industry connects the customers with their needs and
wants . Since the 1930s, marketers attempt to understand customer
purchasing behaviour (Waguespack & Hyman, 1993) to predict the
customers’ actions and future purchases . However, during the last
few decades, the retail industry has undergone great development.
Different channels were created that made the customers act
differently. In the 21 st century, new options for buying and
shopping rather than the brick-and-mortar stores were developed
and been available for the customers . A noticeable cultural shift
was witnessed due to the rapid technological development; hence,
the retailing sector experienced more development that provided
new retailing channels, rapid growth as e-commerce . | en_US |
| dc.description.abstract | With the prevalence of the COVID 19 pandemic and the growing
importance of e-commerce, research on online consumer
behaviour is especially important. The purpose of this study was to
develop a methodological approach to assess the relationships and
impacts of factors that drive online consumer purchasing
behaviour in the context of the COVID 19 pandemic. The survey
method was based on the Cattell survey transformation and
implementation of correlation analysis. This survey used a survey
method to determine the predisposition to online consumer
behaviour when making a purchase decision. The survey was
conducted on online shoppers from the top 10 countries in terms of
e-commerce market growth. Scientific papers are methodological
toolkits proposed to assess the buying behaviour of online
consumers, identifying the most influential factors in buying
behaviour, assessing the dynamics of activity during the study
period, and key. Identifying trends and their actions. The study
found that changes in online consumer purchasing behaviour are
typical of the COVID 19 pandemic. The impact of consumer
awareness and experience is increasing. Online consumers are
becoming more sophisticated, which influences the activity of their
purchasing behaviour. This study showed changes in the impact of
online consumer purchasing behavioural factors during a
pandemic. It has been established that the speed of consumer
decision-making when purchasing goods and services on the
Internet is becoming more important. | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | ONLINE SHOPPING | en_US |
| dc.subject | COVID 19 | en_US |
| dc.subject | CHANGE IN CONSUMER BUYING BEHAVIOUR | en_US |
| dc.title | ANALYSIS OF THE CHANGE IN CONSUMER BUYING BEHAVIOUR FOR ONLINE SHOPPING BEFORE AND AFTER COVID | en_US |
| dc.type | Article | en_US |
