ANALYSIS OF THE CHANGE IN CONSUMER BUYING BEHAVIOUR FOR ONLINE SHOPPING BEFORE AND AFTER COVID

Abstract

With the prevalence of the COVID 19 pandemic and the growing importance of e-commerce, research on online consumer behaviour is especially important. The purpose of this study was to develop a methodological approach to assess the relationships and impacts of factors that drive online consumer purchasing behaviour in the context of the COVID 19 pandemic. The survey method was based on the Cattell survey transformation and implementation of correlation analysis. This survey used a survey method to determine the predisposition to online consumer behaviour when making a purchase decision. The survey was conducted on online shoppers from the top 10 countries in terms of e-commerce market growth. Scientific papers are methodological toolkits proposed to assess the buying behaviour of online consumers, identifying the most influential factors in buying behaviour, assessing the dynamics of activity during the study period, and key. Identifying trends and their actions. The study found that changes in online consumer purchasing behaviour are typical of the COVID 19 pandemic. The impact of consumer awareness and experience is increasing. Online consumers are becoming more sophisticated, which influences the activity of their purchasing behaviour. This study showed changes in the impact of online consumer purchasing behavioural factors during a pandemic. It has been established that the speed of consumer decision-making when purchasing goods and services on the Internet is becoming more important.