COMPARATIVE ANALYSIS OF NIKE AND ADIDAS
| dc.contributor.author | KUMARI, SRASHTI (19GSOB1010109) (SUPERVISOR) | |
| dc.contributor.author | AHLAWAT, AHLAWAT | |
| dc.date.accessioned | 2022-11-16T08:17:44Z | |
| dc.date.available | 2022-11-16T08:17:44Z | |
| dc.date.issued | 2022-03-02 | |
| dc.identifier.uri | http://10.10.11.6/handle/1/10722 | |
| dc.description | Indian ileather iindustry iis ithe icore istrength iof ithe iIndian ifootwear iindustry. iIt iis ithe iengine iof igrowth ifor ithe ientire iIndian ileather iindustry iand iIndia iis ithe isecond- largest iglobal iproducer iof ifootwear iafter iChina. i i iReputed iglobal ibrands ilike iFlorsheim, iNunn iBush, iStacy iAdams, iGabor, iClarks, iNike, iReebok, iEcho, iDeichmann, iElefanten, iSt iMichaels, iHasley, iSalamander, iand iColehaan iare imanufactured iunder ilicense iin iIndia. iBesides, imany iglobal iretail ichains iseeking iquality iproducts iat icompetitive iprices iare iactively isourcing ifootwear ifrom iIndia. | en_US |
| dc.description.abstract | This ireport iprovides ian ianalysis iand ievaluation iof itwo iof ithe ilargest icompanies iNike iand iAdidas iin iathletic ifootwear iindustry. iOne iamongst ithe iforemost ipopular iproducts iis ichosen ifrom ieach iof ithe icorporate ito ianalyze. iThe ireport iis iconducted iby ianalyzing idetail iinto ithe iathletic ifootwear iindustry iand iboth icompanies ibackground, imacro iand imicro ienvironment iforces, imarket isegmentation, itarget imarkets, itargeting istrategies iand iposition istrategies. iMany isecondary iresearches iwhich imight ibe iwithin ithe iappendices ito iare idone ito ifinish ithe ireport. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | galgotias university | en_US |
| dc.subject | SCHOOL OF BUSINESS | en_US |
| dc.title | COMPARATIVE ANALYSIS OF NIKE AND ADIDAS | en_US |
| dc.type | Thesis | en_US |
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