To Study The Influence of Social Media on Consumer Buying Behaviour

Abstract

The purpose of this research is to empirically explore the role of social media in the consumer decision-making process. Quantitative research looks at how using social media can change your experience. Today, outsiders in developed regions are overwhelmed by customer feedback on products and government, and as a result, influence conclusions in unrelated areas. Web-based social networks attract shoppers because advertisers have no control over the content, timing, or repetition of online discussions between shoppers.