A STUDY OF ONLINE BANKING IN INDIA

Abstract

Technology is rapidly changing the nature of business services. Its role in improving Customer service standards are applied strategically and increasingly by service organizations. Service attributes and quality can be improved through the distribution of technology. The Internet has made it easier for customers to interact with each other transactions with banks. Online banking is currently emerging as a new way to invest India for providing improved access and ease of use to customers. Most banks have it their websites to improve customer interaction and offer online services. I the article learns about online banking in India and your role in promotion relationships with customers and giving them more value.