Digital Marketing Strategies to increase Profitability

Abstract

Social Media provides major value benefits to approaching billions of users around the globe. The company’s service has also played an important role in catalyzing political change throughout the Arab world, and elsewhere, with long run economic benefits that are incalculable. We project that social media`s worldwide user base will have grown to 1.4 billion by the end of2016. No other company can boast a customer base that compares with this: when measured in terms of active users, worldwide reach or user engagement time, social media is quite simply of the scale.