MARKETING STRATEGY OF SAMSUNG FOR INCREASING THE SALES OF SAMSUNG PRODUCTS

Abstract

Mobile phones enhance people s mobility, as we have entered in the 21 st Century the importance of information changes rapidly. It is an era of media, news and all about information. The information plays a very important role in the decision-making, policy making and all about evaluation of services provided by an organization, which is the future of the nation. The SAMSUNG is a leading name in the field of medium of communication. It provides the latest technology, the finest Features & the greatest hardware devices that connect people to each other. Samsung is basically a manufacturing industry and based on consumer satisfaction. A satisfied consumer promotes few more consumers while a furious consumer detaches many more consumers. So we can say that satisfaction level is lingered on between the commitment and fulfillment of an industry. We are fortunate enough that satisfaction of Samsung is much better than other competitors.