A COMPARATIVE STUDY OF CUSTOMER PREFERENCE BETWEEN QUICK SERVICE RESTAURANTS AND FINE DINING RESTAURANTS OF HOTEL CROWNE PLAZA, GREATER NOIDA

Abstract

Customer preference is ever changing yet it is very integral in hospitality industry. Understanding the factors that affect the customer choices between Fine Dining Restaurant and Quick Service Restaurant is important. This study will help to analyze whether customers prefer Hotel Crowne Plaza Greater Noida, which is a five-star hotel that offers Fine dining for its guests in the various restaurants, Mosaic multi-cuisine coffee shop, Spice Art- Indian restaurant, ChaoBella - offering Korean food to it’s in house guests, or they prefer to dine in Quick Service Restaurant within Greater Noida and Delhi. In this research various factors affecting the customers choices were looked at both tangible and intangible aspects of service such as staff courtesy, the hygiene of the restaurant and staff, the COVID-19 policies being followed. The quality and quality of food, the service timing among other. How the unique of both restaurants cater to the different demographic.