| dc.contributor.author | RAJ, RISHI | |
| dc.contributor.author | TIWARI, RISHAV RAJ | |
| dc.contributor.author | YADAV, RIYA SINGH | |
| dc.contributor.author | Kaul, Prof. Maharaja - SUPERVISOR | |
| dc.date.accessioned | 2022-11-01T10:33:36Z | |
| dc.date.available | 2022-11-01T10:33:36Z | |
| dc.date.issued | 2022-05-06 | |
| dc.identifier.citation | MARKETING STRATEGY | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/10402 | |
| dc.description | As markets change, so does marketing. Marketing is no longer a company
department charged with a limited number of tasks managing, advertising, finding
sales leads, providing customer etc. Marketing must be a company wide
undertaking. It deals with the whole process of entering markets, establishing
profitable positions and building loyal customer relationship.
Management has two important components theory and practice. During the two
year management course, I have to understand, feel and experience both the
components. As a part of practical exposure, I took Samsung a leading name in the
area of Telecommunication and home Appliances to be the center of my study.
To get their feedback and recommendations about the improvement in the product
and services in relation to the different research objectives. I came to know about
many things about the after sales services, customer relationship, and above all the
importance of customer for the company. | en_US |
| dc.description.abstract | Mobile phones enhance people’s mobility, as we have entered in the 21st
Century the importance of information changes rapidly. It is an era of media,
news and all about information. The information plays a very important role in
the decision-making, policy making and all about evaluation of services
provided by an organization, which is the future of the nation.
The SAMSUNG is a leading name in the field of medium of communication. It
provides the latest technology, the finest Features & the greatest hardware
devices that connect people to each other. Samsung is basically a manufacturing
industry and based on consumer satisfaction. A satisfied consumer promotes
few more consumers while a furious consumer detaches many more consumers.
So we can say that satisfaction level is lingered on between the commitment and
fulfillment of an industry. We are fortunate enough that satisfaction of Samsung
is much better than other competitors. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | GALGOTIAS UNIVERSITY | en_US |
| dc.subject | MARKETING STRATEGY | en_US |
| dc.title | MARKETING STRATEGY OF SAMSUNG FOR INCREASING THE SALES OF SAMSUNG PRODUCTS | en_US |
| dc.type | Article | en_US |
